Back to top

Vegan and Cruelty-free: let’s see the Difference

Brands that have turned “vegan” and “cruelty-free” – or that were founded already on these values – are becoming more and more popular in the last few years. That’s because ecologists, scientists and climate advocates all over the world are increasingly raising awareness on environment-related issues.

The last straw was the Amazon forest, which has been on fire unceasingly for days last August in 2019. It brings the light to the alarming deforestation of the earth’s green lung. Eco-friendly companies aim therefore at empowering people to make more conscious choices towards the environment and its creatures. As a matter of fact, when it comes to buying cosmetics or personal-care products, as well as cleaning and laundry products, we get to see more and more often the V-Label or the Leaping Bunny logo printed on their containers. Some of these cutting-edge products claim to be “vegan”, others “cruelty-free” and still others are even both. 

But what’s actually the difference between “vegan” and “cruelty-free”? If you already asked yourself this question, which is not that obvious, you’re still well on your way. Also, it’s very important to know that difference, before you buy a vegan gift for your vegan friend. Let’s see then why “vegan” and “cruelty-free” haven’t the same meaning:

vegan cruelty-free
Vegan or cruelty-free?
vegan cruelty-free
See the difference.


When a product is “vegan”, it means it doesn’t contain any ingredient of animal origin. Neither milk, honey or beeswax. Anyway, a product labelled as “vegan” might have been tested on animals. Especially when required by law – before being put on the market: that’s why vegan doesn’t automatically mean cruelty-free.


When a product has been certified as “cruelty-freeit hasn’t been tested on animals before putting it on the market. This implies the product is also completely natural and didn’t require further testing that could involve animals. However, it might be not entirely vegan, since it might contain some animal-derived ingredients. Like beeswax or carmine (this last one is obtained from the dried bodies of some insects).

Cruelty-free and vegan gift – ideas

Before buying a self or home care product – such as cosmetics, toiletries and cleaning or laundry products. Make sure to find both of the following logos printed on the container or bottle: The V-Label and Leaping Bunny.  Especially, when you are going to buy a cruelty-free and vegan gift for your loved once. You don’t really have an idea what it can be? Vegans love to eat healthy and ethically. High in fiber and protein and low in fat and sugar, Organic Reishi Powder is a superfood for its nutritional values. Or our bio certified Sweet Mustard Kale Chips they are the tasty option for those who still want to enjoy delicious food without giving up on an active lifestyle.

Also, many popular cosmetics usually are not cruelty-free. So try to look for something from small manufactories. For example, you could give your friends feel of the tropical essence of the Canary Islands. They could enjoy this Body Butter with Organic Canarian Banana, Shea & Cocoa Butter. And last but not least, the Vegan Naturaty Box provides the Natural Craft Scrub Soap with Volcanic Ash. Its natural volcanic microparticles remove dead cells and clean pores deeply.

vegan cruelty-free
You don’t have to be an animal activist t to make a more ethical and guilt-free choice.

It goes without saying that these ethical companies are actually changing the world, by questioning constantly the consumers’ buying habits. We’re moving slowly but steadily towards an eco-conscious economy, which seems to care more about the ecosystem. Purchasing “vegan” and “cruelty-free” alternatives to the products we’re familiar with, doesn’t automatically imply that one has to be vegan, embracing a plant-based diet overnight. It’s however important to be aware of the availability of fair and eco-friendly products.

Given that we are all called to reduce animal pain and suffering from their exploitation. You don’t have to be an animal activist or a committed environmentalist to make a more ethical and guilt-free choice.

One of Naturaty’s values that we are proud of, is that 100% of our products are cruelty-free and vegan!

Naturaty ® - Promoting wellness and sustainability by creating surprising gift-boxes that people you care about will love!