The issue
An incredible amount of cosmetic products is previously tested on animals. Going for cruelty-free products is sadly still an option and especially the largest cosmetic brands keep testing their products on animals.
A lot of consumers are nowadays still unaware – or maybe they just don’t care – of the suffering and pain they’re causing to thousands of animals when buying the latest, high-performing beauty products. Preventing this atrocity shouldn’t actually be an option, since there is plenty of allnatural, organic and cruelty-free beauty products available on the market.
Our actions
No animal has been involved in the manufacture of any of our products.
No animal has been involved in the testing of any of our products.
No animal has been involved in the development of any of our products
The issue
Companies want your attention away from their shameful actions. Our environment and nature are victims of the greatest ambitions of human beings who have no regard for their production processes in order to generate monetary benefits, creating huge amounts of pollution and suffering.
Our actions
We collaborate with small NGO’s and their sustainable projects
We promote gifting your loved ones with sustainable and natural products
We educate our community on initiatives or associations they can help to or join
The issue
Meat is eaten worldwide nearly three times more than needed to be healthy. But overeating meat has not become just a bad habit for our wellbeing, since it involves other big issues like the deforestation and global pollution as well as the huge amount of animal killed for food. According to scientists, avoiding or reducing meat and dairy products is the best way to reduce your carbon footprint. As a matter of fact, meat production requires a huge quantity of water and as well as implies deforestation – to live room for cattle farming, where livestock plays a significant role in global greenhouse emissions.
Our actions
Choosing items based on ethical principles, which are completely free from animals
Raising awareness on the alarming meat consumption
Providing sustainable options which are good both for health and environment
The issue
This consumerist society leads us to buy more stuff than actually needed and make us think constantly we’re lacking something to be at the latest fashion. As we all know, plastic is invading our oceans, penetrating our soil and polluting our air, causing an irreversible damage to our environment. That’s why single-use plastic items should be drastically reduced, or even banned from the market. Approaching a zero-waste lifestyle is probably the turning point for considerably minimizing our environmental impact and start living sustainably and eco-consciously.
Our actions
We chose our suppliers based on their care for environment, who opt mostly for recyclable and plastic-free options.
We promote the zero-waste lifestyle through our community
Our catalogue offers lots of zero-waste items.
The issue
The biggest companies in the beauty and food industry pretend to be “green”, “natural”, or “vegan”, abusing from these labels in order to update their marketing and sound as appealing as possible. Giants of cosmetics have been called out by consumers multiple times, for mislabelling their products as vegan or not tested in animals.
Our actions
We uplift conscious brands by offering their products.
We spread new sustainable products in the market, so you can access them.
We educate on our blog about what a conscious brand is and what is not.
